Brand experience · Web development

Parafina Mum

A web experience that reflects the character of the business, built without a template.

My role: Design, development and launch · independent project
Status: Live
Links: parafinamum.com (opens in a new tab)

The parafinamum.com home page: lit pumpkin and pine-cone candles on a wooden tray against a mountain view, with the headline “Every moment has its light.”

What need did it start from?

Parafina is my friends’ handmade candle business in Antalya. Their products have a strong aesthetic of their own, and they needed a website that made it visible rather than one that looked like a template.

My approach

I started from what the business wanted and developed the design through regular feedback rounds with them. I handled the design, the code and the launch independently. My priority was to let the product photography and the brand’s calm, natural voice lead.

The solution

I wrote the site as a static build in plain HTML, CSS and JavaScript, with no framework. All products live in a single data file, so adding a product or changing a price never means touching the code. The site works in Turkish and English, in light and dark themes, with candle-glow effects, and its images are converted to WebP and resized so pages load quickly.

Where it stands

parafinamum.com is live.

Technologies

Website

HTML
CSS
Vanilla JavaScript
WebP

Screens

The story section headed “More than a candle. A moment for yourself.”

The collection section: product groups chosen by mood and two candle arrangements from the Majestic series

The values section headed “Feels good, well thought out”: carefully chosen scents, handmade production, recyclable packaging